The internet is always changing, and search engines change to keep pace. Search engines update their algorithms often, making improvements to the way the engine finds information and weeding out sites that use dishonest practices to drive web traffic. Marketers who don’t update their online presence with these new algorithms in mind quickly get left in the virtual dust.
SEO as Part of Marketing Plan
The right SEO helps businesses stand out online and keeps them high in search engine rankings. Those who fail to incorporate SEO into the marketing plan and keep up with SEO changes simply get lost in the sea of choices. A great website is useless if no one finds it, so keep up with current online trends and use them.
Updating a website isn’t just about changing SEO algorithms. Fresh content gives customers a reason to keep coming back again and again. Of course, sites that are updated more frequently do rank higher in search engine results than those that don’t. The same is true for sites that expand, clean up backlinks and focus content on topics rather than keywords alone.
Regular Website Audit
To make sure they’re keeping up, businesses should perform technical audits of their website periodically. This provides a chance to examine the website for compliance with current search engine algorithms and make sure that all content is fresh, accurate and properly branded.
Online marketing is fluid, so be on the lookout for new SEO optimization methods all the time. Discuss relevant current events, update the site often with information about new products or industry advancement, and pay attention when a search engine announces changes to its algorithm. These things will help identify new opportunities to increase visibility.
Keeping Up With Google in 2015 – How to Prepare for the Next Big Update, seotrainingdallas.com
Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings, moz.com