It’s not enough these days for a business to merely have a website explaining their products, services, and hours of availability. An effective business website needs to be easy to find, up-to-date, and highly accessible. The truth is, many businesses are losing money because of outdated and inefficient websites and would do well to invest in better web design by hiring an online marketing and development firm.
The Importance of Good SEO
When people use a search engine such as Google or Bing, they naturally focus on the results that come up high in the rankings; a business website that comes up pages down in searches is unlikely to be visited. Search Engine Optimization (SEO) is the science of making sure a website comes up high in searches through the use of links, keywords, and other strategies.
Keeping the Brand Consistent
If a business website has old or outdated information about the brand, visitors will—consciously or not—get the impression that the brand is out of touch. Worse yet, they might think that the business is no longer open.
The Dangers of Text-Heaviness
People read text on the Internet differently than in a book, and they don’t want a solid online “wall of text” that they have to concentrate on too much. That’s why effective websites have bullet points, lists, and other features to break up the text. Visuals that tell something about the business help as well.
Responsive Web Design
More and more users are accessing the web from mobile devices, and old, flashy and complicated web design meant only for desktop computers don’t load quickly. This means the user will likely click away from a slow-loading website, and the solution is to use a lighter, more responsive web design.
Top 7 Web Design Mistakes Small Businesses Make, Forbes, March 27, 2012